Comparisons--Make them work for you..not against.
Comparisons are coming. If you're not the one doing the evaluation someone else will. Might as well learn how to get the benefits from it and how to minimize the negative aspects. May I recommend a talk by J P Moreland for a better coverage of this subject. https://www.youtube.com/watch?v=g11qT-iJPQA&feature=share&list=PL-1p5rv9zPmWByhQ154yCfSyoUnTDRcvo&index=16